Sunday, 22 March 2009

Digital Printing

Digital Printing has come of age!!


The Digital Printing Process has now moved forward, not just into the mainstream, but has grown to become the number two technology in the industry, slowly nibbling chunks of market share from all other processes. Such is its versatility (and the fact that the coverall term ‘digital’ can itself refer to a whole range of very different technologies from dry lasers and electronic pulses to wet, forceful processes; from impact to non-impact; from liquid ink to dry toner) that it is just as suited for packaging and labels as it is for direct mail (postcards, flyers etc), books or industrial- and practically every commercial application in between.


Print Hut's, Printhuteer #1, Frank Golden pionts out; ‘the production copying and digital printing market in Western Europe will account for 449.6 billion impressions in 2012, generating total annual equipment, supply, and service revenues of nearly €10 billion’.

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Monday, 16 March 2009

Wheres all the money going!

In November 2008, BtoB Magazine, a magazine for marketing strategists, did an exclusive survey of marketing executives. The results were reported in their December issue. Among the results are some encouraging numbers for vendors to the media industry.
According to the article’s author Kate Maddox, of 211 b-to-b marketing professionals, 31% plan to increase their marketing budgets, while 43.5% will keep their budgets flat. Only 24% will decrease their budgets in 2009.
From the article: “Significantly, of those planning increases, one-quarter intend to raise them by more than 20%, and nearly 9% plan increases between 15% and 19%.”
Some traditional media platforms will also see increased spending next year, including direct mail (36.9%), events (31.0%), telemarketing (21.8%) and print (20.6%).
However, while some marketers plan to increase spending on these media, others plan to cut spending. The survey found that 33.2% of marketers plan to cut spending on print; 30.5% will cut spending on events; 25.6% will cut direct mail spending; and 21.3% will cut outdoor advertising spending.
Where’s the money going? You guessed it: “social media” and the internet. According to Printhuteer #1, Frank Golden , printers can win some of that spending by exploring the “role of new media in strategy development and tactical implementation”. Print is a crucial media component in the marketing mix.

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Thursday, 12 March 2009

Strategic partnership programme

Due to growth within the business Print Hut are seeking people to share in our continued success. The management are particularly keen to talk with sales and service managers who may be looking for additional revenue streams and who have a solid print knowledge. Please contact Print Hut for further details on 08009 545 014.

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Saturday, 7 March 2009

Calculating Paper weights

Calculate the surface area of the job in millimetres.
Divide by 1 million.
Multiply by the paper weight


Example


a 4pp A4 leaflet on 130 gsm paper


297 x 420 = 124,740


124,740 / 1,000,000 = 0.12474


0.124,740 * 130 = 16.2162 gsm or just over 16 gsm!!!


Frank

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Thursday, 5 March 2009

A few tips for you chaps

A few printhuteers have mentioned a few issues with recent artworks. Golden rule; if you dont know what you are doing, leave it to Print Hut Please!


Bleed


Make sure there is 3mm bleed all round the PDF, i.e. save the PDF with 6mm added to each measurement (i.e. for A4 usually 210mm x 297mm, save as 216mm x 303mm). Crop marks may be included. If it is not saved in this format, we will not be able to use it as artwork and if there are any changes to the job, you may have to amend and re-supply the artwork.


CMYK not RGB Please!


Please ensure that all embedded images are CMYK files please. RGB images may look good on your screen but final output to print is always in CMYK. One should be aware that files converted from RGB to CMYK may alter the colour composition significantly.

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Wednesday, 4 March 2009

US paper sizes

As with other UK suppliers, Printhut does not print to suit the standard North American paper sizes*.
Popular US sizes are:
Letter size: 8 1/2in x 11in (216 x 279mm) - Similar to A4 (but wider and shorter)
Legal size: 8 1/2in x 14in (216 x 356mm) - No ISO equivalent (similar to legacy Foolscap)
Tabloid: 11in x 17in (279 x 432mm) - Similar to A3 (but narrower and taller)
Ledger is the landscape version of Tabloid.



  • Certain types of printed products can be manufactured to US sizes to specialised orders. Please enquire.


Note: US sizes are also used in Canada and parts of Central America.


Frank Golden

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Tuesday, 3 March 2009

FSC document attached

Lots said about FSC and in reality you will be hard pushed not to find a print supplier who now has certification. Nevertheless all good stuff for our planet


Download FSC

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Monday, 2 March 2009

Download Micro Biz form here! 56 days credit on all print orders

Download Micro biz form


Apparently one or two of you are not getting onto the form from the blue page, so I'll leave it here for a while
Frank

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The Perato Law Transcript (80/20 law)

Morning everyone,
This morning I’m going to try and give a few tips on time management and the 80 / 20 rule or as it is often referred to as Perato’s Principal after its inventor Alfredo Perato.
However before I start a quick thought for you all;
The people who complain about how short time is are the very same people who
manage their time the worst.
So who in the last week has heard themselves saying the following;
Just haven’t got the time mate…………………
Yeh! when I get a spare 10 minutes pal……………………
Just haven’t had any time love!!!
The 80 / 20 rule is one of the most helpful concepts of time management in existence today and has been around since 1895. All great business minds have at some stage endorsed it.
Alfredo Perato noticed back in 1895 that people in his immediate surroundings could be divided into 2 distinct categories. Either they were the vital few – the top 20 percent performers in terms of positions of authority, personal wealth and influence and the trivial many – the bottom 80 per cent.
He then noticed that this peculiar relationship of two previously unknown commodities were reappearing consistently in all economic patterns and subject therefore to the very same principal. Until then everything had been based on the laws of averages which the human mind could easily relate to and invariably a tale of 50 and 25 per cents either way.


So lets apply the 80 20 law without any further delay.
For example 20 per cent of your business activities will generate 80 per cent of the results. Sound feasible. Maybe ?
Or how about 20 per cent of your customers will give you 80 per cent of the business. Does that sound familiar yet.
OK lets try this one. 80 per cent of your products and services will only represent 20 per cent of your sales
And finally my favourite….
20 per cent of the tasks you choose to carry out routinely day in day out in your business will account for 80 per cent of the value of what you do.


Going on, if you have a list of 10 tasks to complete, then 2 of the 10 tasks will work out to be as much as or more valuable than the remaining 8 put together.
I think I will repeat that as its pure nectar to me;
If you have a list of 10 tasks to complete, then 2 of the 10 task will work out to be as much as or more valuable than the remaining 8 put together.


However what makes this particular rule more intriguing is that each of these tasks may take the same amount of time to complete, but one or two of these will equate to being either 5 or 10 times more valuable as any of the others.
Powerful stuff eh!!!
Lost anyone yet?
Now, out of the 10 tasks we have each day to compete, which ones are we most likely to complete first and which ones will we leave and procrastinate on? Three guesses!!!
Again the fact is 80 per cent of us here will delay on the top 20 per cent tasks such as sales calls, customer confrontations and business growth matters,


Instead we will opt for, at the drop of a hat mundane matters of less urgency and low value tasks that will not make a significant difference.
Or put another way only 6 people here will work on hi value tasks first.


Of course, the most valuable tasks are invariably the hardest. No one ever said business was easy!!! However do not choose any task in the bottom 80 per cent without completing a top 20 task first.
Therefore before attempting any task give it the 80 / 20 test and be honest.


A simple acid test is; If this task is not completed now the effects of this will have a critical impact on the business.


Resist the temptation to clear up small things first. Your future success depends on your ability to understand high and low value tasks and the principals of 80 / 20 time management.
And the final note;
If you catch yourself doing £9.00 an hour stuff today then you will earn £21,500 per annum. If you want 100k per annum plus you need to be working on stuff worth £109.00 per hour and guess where you will find those tasks!!


Frank

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Print Hut Promotions for March 2009

Download PRINTHUT PROMOTIONS


Here you go a feast ofprinted goodies for march 2009
Frank

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