Tough Trading or Summer sale?

This depends what side of the fence you are sitting on. On one hand, June and July can be an exceptionally quiet months for our wholesale manufacturers as print consumerism evaporates. On the other hand it also can be a great time to buy when capacity opens right up and prices begin to tumble to an annual low. June and July are often referred to as two of three dreaded Js; January June and July! Historically, therefore, June is a great yard stick for measuring how buoyant the print market is as we reach the half way mark in the year. It also for many of our wholesale providers  the end of their first trading quarter and these next few weeks can be a scamble to get turnover up and keep their presses full!!

It is reckoned that June will return a 7% saving on prebooked web offset printing and an astounding 10% on large format and litho B1 and B2 markets. So you can be smart and savvy and taken full advantage of the seasonal adjustment in unit print costs, planned properly you can go on a shopping spree and bag a right ol' bargain!!